Umbrella platform
Site Analysis
Evaluating sites to check their suitability to your brand is made easier with the Umbrella Site Analysis tool.
Your intelligent growth partner
Automating Location Intelligence
The Umbrella Site Analysis App takes location intelligence to the next level by automating decision making and hundreds of data points to generate a site recommendation within minutes.
Explore methodology
1M+
Store profiles
100K+
Brand profiles
500K+
Real estate profiles
300K+
Lease rate profiles
What is accounted for?
Transparent scoring trusted by brands
The site analysis tool employs Umbrella’s data bank for brand operators, real estate advisors, and strategy consultants to deepen their understanding of the suitability of locations for their brands and businesses.
Accuracy
Layer site inputs with Umbrella’s up-to-date data bank to capture every nuance of a location.
Dependency
Benchmark demographics, measure performance of similar cohorts, and create true-to-market scenarios.
Local
Tap into localized datasets sourced from primary research and validated secondary references.
Ready to evaluate?
Access the Umbrella dashboard today.
Connect with our team to see live projects and how the platform adapts to your scoring framework.